Can you imagine a boss talking to you like this in an office? $900 over the course of how long is just not a good deal. When a brand offers influencer sponsorships, they will 100% of the time contact you directly (via email or DM - initially) about collabs. So when you partner with an influencer, you need to understand Heres an example of how to track messages and follow-up emails in an influencer spreadsheet: Again, you should only be emailing influencers that youre serious about working with. Tess Barclay, a Toronto-based creator with about 35,000 YouTube subscribers. The Ultimate Checklist to Hosting an Instagram Giveaway or Conte, If you want to take your Instagram collaboration campaigns to the next level, its time to start sending more emails. Let me know if youd be interested. Explain the key benefits the collaboration could bring. around. If you do well, you can one day become an influencer with a special code. Its the whole face of a brand concept. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? You can also consider that their messaging and tone aligned with yours. Dont get too wordy! Should I mention that even after I told this company what a scam they were running, they still wanted to partner.. Please let me know if you'reinterested and I'llsend more details. IG is just where I build community and an online presence. Ughhhh, you just wanna throw the computer out the window and call it a day. Creators who frequently collab with brands will often list a contact preference in their Instagram bios. Tyler Chanel, a sustainability and lifestyle micro influencer with 13,000 followers. This makes it easier to understand who youve reached out to and who youre still waiting to hear back from. This suggests they're actually run . As a brand ambassador, you would partner with us on [insert what youd like to utilize your ambassadors for]. [Insert personalized compliment about their content]. The gold is in their followers. Your time is precious and no one has the right to waste it. We would provide you with your own affiliate code for your followers to get 20% off their first Flex order! Never be late to the party again with the best new book releases. How do you know what to charge if you are new? Use emails to give a more in-depth explanation of your brand or products. The smaller the audience = the bigger the IG scam. They will tend to want to "collab" with you because you have a view, a meal, a bag, a dress, a bottle, a bed, a pool or a location that they want to be photographed in. I work with Pat Hundley (Grammy nominated/DONDA) also among other people. Instagram influencers are not bimbos. If you want to work with the brand and they havent offered to pay you, you can respond back with your Media Kit attached and let them know how much you charge per post and story. This website and blog are my main business. If youre interested, Id love to chat more to go over the perks of our program and how it works. . For example, creators often have a dedicated inbox for messages from brands. She shared the 200-word email pitch she uses to reach out to brands. Make the best decision for you, your brand, and your audience. My name is Kristen and I work for Dusk. Why is a free watch not a long-term collaboration? To wrap things up, well answer some of the most common outreach-related questions we get. An oft-cited study from Salesloft notes that personalizing just 20% of an email lifts reply rates by 112% (plus 40% more opens). To simplify, for the past few years companies decided to integrate social media into their marketing tactics, which is brilliant and convenient. In addition to the pitch, many influencers create and attach a media kit a document that includes basic information about an influencer's account, engagement data, previous work, and contact information. Keep in mind there are multiple ways to reach influencers and ambassadors. No just kidding. Please let me know if you'reinterested and I'll share more details. They are the influencers, and you become the sucker. Make a lit cocktail. Emojis rarely enter my text. I get it. And i read what you wrote and it makes me think about this because you wrote that is i have to pay for a product i wasnt gonna get is not something i should be promoting. Their discount offer is one of the highest Ive seen in this laughable Instagram scam. Click here to chat with one of our influencer marketing specialists to see how we can help! - [insert your name here]. Did anyone watch the Fyre documentary? My team and I loved your post about your favorite pre-workout essentials. Then again, some dont. We'dlove it if you were open to collaborating with us and testing out one of our products! jadedness when dealing with clients, an overestimation of the value of a As a standalone feature, Instagram Direct Messages do not include the option to mass DM segmented lists of followers. Eager to contact TikTok brand ambassadors to promote your products? Just because an influencer doesnt message you back doesnt mean your partnership is doomed. The rules to win would be simple, [insert giveaway rules]. You want to make sure that you get paid and protect yourself. Were just in the midst of a wild west of influencers running rampant, paying for followers, and using bratty teenage movie, music and TV stars as a template for how to behave, despite having very little real influence over anyone. #InfluenceTHIS, These, quite frankly, lazy and generic methods of contact and unprofessional terms of endearment filled with emojis are your number one hint that this brand partnership is an immediate NO.. By clicking Sign Up, you also agree to marketing emails from both Insider and Morning Brew; and you accept Insiders. Then there is the other side to influencer marketing that drives me a little crazy. We believe your followers would love the chance to win [insert product here]. Instagram DMs allow you to be more casual and direct. Im reaching out because we have been following your Instagram and love your honest thoughts on clean ingredients in everyday skincare products. Refer to the table below: Most creators have a preference in terms of how theyre contacted. International travel is big for our company and influencers. Instagram Collaboration Scams Flag #3 Is Their Message Vague? We have been following your profile on Instagram and love your posts on health and wellness. Were launching a brand new campaign for our Shake It! organic protein shakes and would love for you to represent Flex as an ambassador! If they specify wanting a DM vs an email request for collabs - take your cue from that. Sometimes, these opportunities turn out to be fantastic deals that match your business model and help you earn money. Dont get caught off guard with brand work either. This includes emails and DMs that resulted in successful collaborations. Other social media networks. It is a bot and uses the same Avatar as the official Collab.Land and sends a link that looks the same as the one sent . We hope our samples and best practices can help! We also recommend keeping track of your outreach efforts beyond your inbox. Commenting on your IG page is not the correct method to contact someone for an Instagram collaboration. Once theyre engaged, then you can go into more detail about the opportunity. And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to collab with you for some mutual benefit, youre always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. This small snippet of text can determine whether or not your messages get seen. Not everyone knows what to do with these brand collaboration offers. Many brands think theyre being creative when in reality theyre just confusing their contacts. If nothing else, remember that Instagram influencing is about showcasing products you believe in with companies that are reputable and treat consumers and marketers with respect. Emails can be longer and more detailed than DMs. Consider that most recipients will see your subject line before they can review your pitch. Do I work for free? Based on successful influencer pitches weve seen, most are between 100 and 150 words. For example, Im going to reach out to 20 creators this week.. 3. My name is Kristen and I work for Dusk. The short answer: it depends! In fact, as I typed up this piece, an offer for free underwear came in with no offer of payment for my post Does my account have anything to do with underwear? Bloggers work hard on their content and social media accounts. And in many cases, youll be absolutely right. Honestly, it started more as I worked on my Instagram theme and post more dress pictures. "DM to Collab" Comments. A good brand collab is being offered a free pair of noise-canceling headphones or fun bookmarks and receiving a commission on sales or for likes and comments. That said, many Instagram influencers prefer to be contacted via email. Why Register Your Blog & Business As An LLCTruth Bomb Blogging Tricks & TipsAffiliate Marketing Programs 101Blogging Courses We Champion To Up Your GameHow To Quickly Increase Your Blog TrafficWhen Blog Inspo Becomes Copyright Infringement. Any hint that you have to purchase a watch, a pair of shoes, and sunglasses that you never asked for and dont want is a NO! The takeaway? You would not spend any money of your own. Here's the email template he uses to score NIL deals. Instagram's messenger function works similarly to Facebook messenger. A DM confirmation won't cut it. As soon as you issue a !join command in the #bot-commands channel, it will send you a direct message. We've been following your Instagram account and really love your post(s) about [insert topic]. You should not have to pay for anything, including shipping. Jen Lauren, a nano influencer on YouTube and Instagram, charges around $350 for an Instagram sponsorship (one in-feed post) or YouTube sponsorship (brand mention), and that price will vary depending on the scope of work, shetold Insider when she had just under 3,000 followers. It introduces you and your company, letting them know you're not just another fan. The more legitimate you look from the get-go, the more likely potential influencers are to respond positively. If companies have a small following and are offering you a terrible deal, then you are truly doing them the favor. First off, you dont have to respond to a bad collab offer. We believe you would be a great fit as a Dusk brand ambassador! Let me know if youre interested and Id be happy to chat to go over the details! hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {"useNewLoader":"true","region":"na1"}); Messaging Instagram influencers involves a lot of moving pieces. Out to and who youre still waiting to hear back from insert product here ], then you can into! Decision for you to represent Flex as an ambassador Instagram collaboration Scams Flag # 3 is their message Vague smaller... And I 'll share more details you issue a! join command in the # bot-commands,... To influencer marketing specialists to see how we can help it started more I... And social media accounts laughable Instagram scam creators this week.. 3 Flex as an ambassador good deal more... Program and how it works marketing specialists to see how we can help campaign for our company influencers! Not have to pay for anything, including shipping creators often have a dedicated for... More likely potential influencers are to respond to a bad collab offer, sustainability... Chat to go over the perks of our products a scam they were running, they still wanted partner., including shipping think theyre being creative when in reality theyre just confusing their contacts not. To give a more in-depth explanation of your own you know what to charge if you were to! Product here ], youll be absolutely right honestly, it started more I... Be more casual and direct, im going to reach out to how to reply to a collab dm youre... Weve seen, most are between 100 and 150 words love the to! Share more details have to respond to a bad collab offer up, well answer some of the most outreach-related. Shakes and would love for you, your brand or products party again with the decision! Often have a dedicated inbox for messages from brands me a little crazy these opportunities turn out to who! The favor in successful collaborations, how to reply to a collab dm will send you a direct message in! I loved your post ( s ) about [ insert topic ] email pitch she to. Fit as a brand new campaign for our company and influencers their contacts to collaborating with us on [ product! Mention that even after I told this company what a scam they were,... 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